ENROLLMENT OPEN 10-27 FEB 🎨 ENROLLMENT OPEN 10-27 FEB 🎨 ENROLLMENT OPEN 10-27 FEB 🎨 ENROLLMENT OPEN 10-27 FEB 🎨 ENROLLMENT OPEN 10-27 FEB 🎨 ENROLLMENT OPEN 10-27 FEB 🎨 ENROLLMENT OPEN 10-27 FEB 🎨 ENROLLMENT OPEN 10-27 FEB 🎨 ENROLLMENT OPEN 10-27 FEB 🎨 ENROLLMENT OPEN 10-27 FEB 🎨

JOIN THE NEXT COHORT →JOIN THE NEXT COHORT

You don’t have to DOUBT yourself anymore.

Your Complete Roadmap
to Licensing Your Art & Building a Sustainable Studio

IN JUST 8 WEEKS

Learn how to digitise, brand, pitch, and license your artwork with intention, structure, and guidance.

This really is for you.

The truth is

You didn't start your art studio to feel

|

You think if you just posted more, shared more, tried one more thing -
it would finally click.

I'll tell you how

It's time to get your time
and your joy back

You're making the art, juggling all the roles and it still feels harder than it should. Despite all your effort, you're feeling behind. Scattered pages. Tangled ideas. Trying to stitch together ten free tutorials, wondering when that "big break" is going to land in your inbox.

I know this place so well because I was there for years. But I learned there’s a more sustainable way to get your art seen, and make your studio profitable without sacrificing your peace or your pace.

Over 10 years growing from a (zero contacts) side-hustle to a sustainable international studio, I’ve learned that the real work isn’t pushing harder.
It’s learning to trust your decisions, focus your energy, and build something that can hold you.

alone

You're not

NOW I HAVE THIS

I trust my decisions. I know when work is ready, and I move it forward with confidence.

"GOOD ENOUGH" ISN’T A QUESTION

I share my work with intention, and the right buyers recognise it.

What if your ART LIBRARY could support you ON REPEAT?

MY STORIES DO THE HEAVY LIFTING

Art Licensing creates space - for better tools, better systems, and more time to create.

ROYALTIES THAT PAY FOR GROWTH

THIS IS WHAT BECOMES POSSIBLE:

I’m not chasing metrics. I know where my energy matters, and I return there, again and again, in a framework I can trust.

Focus & Fulfilment
Are my baseline

I’ve walked the path you’re on right now.

You quietly wonder if sustainable income from art is reserved for “other” artists -
because you've tried so hard.

You’re booking work and making sales, but your income still feels inconsistent and hard to rely on.

You have strong ideas for collections and projects, but no clear structure to bring them into the world.

You’re carrying the weight of being the entire business - creator, marketer, decision-maker 24/7.

Does this feel like you?

It’s time to build the clarity and structure that allows your art to support you.

The weight of comparison is stealing your

Joy.

Guesswork

The

is stealing your time. 

ENROLL NOW

Brush to Brand is an 8-week nurturing course designed to help you move from scattered ideas to a clear, confident direction without losing yourself in the process. It’s a grounded roadmap that helps you take your art off the page and into the world through licensing, collections, and intentional studio building.

Whether you’re an artist balancing motherhood, a full-time job, or have been creating for years and are ready for your work to move forward with intention, Brush to Brand offers steady structure, practical tools, and guidance you can trust , so you can move forward one calm, considered step at a time.

So LET ME INTRODUCE

Brush to Brand

STUDENTS SAY IT BETTER THAN I COULD

"Jess's teaching style made complex ideas feel possible. Everything felt calm, clear, and manageable.” - Tam

“I hit a wall with what I was creating and offering. Seeing how one can transform one piece of art to maximise on time really opened up my eyes” - Carla

"This course is so jam packed with value, it's insane. I'm rewatching all of the modules again just because there are so manually valuable things in them" - Clara

🧡 

BUT REALLY, HOW MUCH can one course change?

“I had ideas and motivation, but no clear direction. Now I’m intentionally building something sustainable instead of just hoping it will work out.” - Sam

" B2B has given me the confidence to move, create and believe in myself again" - Megan

"I felt stuck and frustrated, I ended up not painting anything for more than a year. Now I have my first pattern collection." - Amanda

B.R.U.S.H METHOD

This course is guided by my 5-part signature method:

Introducing the

Anchor deeply into your worth and claim your identity as an artist.

Ditch imposter syndrome and reconnect with valuing your skills. We'll do mindset work that grounds your identity and unlocks your next level of confidence.

B - BELIEVE

SEE PAYEMENT PLANS

lets's create together

Digitise and polish your artwork professionally with confidence.

Learn to digitise, edit, and design from your original artwork with ease. We cover scanning, cleaning, recolouring and designing collections that look ready to pitch and feel like you. 

R - REFINE

SEE PAYEMENT PLANS

lets's create together

Pulling back the curtain on what to expect when you collaborate with another brand

From pitching to licensing and royalties to contracts, you’ll get a behind-the-scenes breakdown of how to license and market your work to build sustainable income streams.

U - UNCOVER

SEE PAYEMENT PLANS

lets's create together

Pitch confidently, partner intentionally, and show up authentically online.

We’ll craft your pitch deck, portfolio, and marketing presence - without losing your soul in the scroll. It’s visibility with integrity.

S - SHARE

SEE PAYEMENT PLANS

lets's create together

Build sustainable rhythms, set meaningful goals, and scale gently without burnout.

This is where everything integrates. You’ll learn how to stay focused, plan launches, and maintain momentum for what best serves the season you are in.

H - HONOUR

SEE PAYEMENT PLANS

B.R.U.S.H METHOD

my 5-part signature method:

Introducing the

Anchor deeply into your worth and claim your identity as an artist.

Ditch imposter syndrome and reconnect with valuing your skills. We'll do mindset work that grounds your identity and unlocks your next level of confidence.

B - BELIEVE

Digitise and polish your artwork professionally with confidence.

Learn to digitise, edit, and design from your original artwork with ease. We cover scanning, cleaning, recolouring and designing collections that look ready to pitch and feel like you. 

R - refine

Pulling back the curtain on what to expect when licensing your artwork.

From pitching to licensing and royalties to contracts, you’ll get a behind-the-scenes breakdown of how to license and market your work to build sustainable income streams.

U - UNCOVER

Pitch confidently, partner intentionally, and show up authentically online.

We’ll craft your pitch deck, portfolio, and marketing presence - without losing your soul in the scroll. It’s visibility with integrity.

S - SHARE

Build sustainable rhythms, set meaningful goals, and scale gently without burnout.

H - HONOUR

SEE PAYMENT OPTIONS

I know what you want to do - Sign up for the course, binge the modules, download the juicy bits…feel a little change and then go right back to overwhelm.

Netflix library

Not another

HOW DO I KNOW? EVERYONE DOES IT

BRUSH TO BRAND ISN'T THAT KIND OF SHOW.

Modules are released week-by-week over 8 weeks so that questions and coaching can happen as you're moving through the course material.

Results come from rhythm. Learn, do, share, repeat. I walk with you until it sticks.

You're here to

Build

You're not here to

a studio

Binge

a course

- Katelyn

“You didn’t gatekeep anything.”

MODULE EIGHT

SETTING GOALS & SUSTAINABLE PRACTICES

Course Modules

Overview of the

MODULE FIVE

PITCHING, PARTNERSHIPS & LICENSING ESSENTIALS

MODULE SeveN

TURNING YOUR STUDIO
INTO A BRAND

MODULE SEVEN

SHARING YOUR BRAND
WITH HEART

Honouring your pace and your purpose by creating a seasonal map that protects growth and avoids burnout

Learn about licensing terms, pricing strategies and contract examples to ensure your brand collaborations are profitable and professional

Define a cohesive aesthetic, build a simple yet effective portfolio site and write warm and clear story-led copy.

Create a story-led marketing plan that clarifies your message and attracts your people without losing your voice

MODULE FOUR

FIND A NICHE & PLAN AN INTENTIONAL COLLECTION

MODULE ONE

BELIEVING YOU BELONG,
BEFORE THE BRAND

MODULE TWO

FROM PAGE TO PATTERN: DIGITISING YOUR ART 

MODULE THREE

MAKE YOUR ART WORK:
RECOLOURING & REWORKING

Learn how to find your ideal brand partners and plan collections that make you a magnet for collaborations

Identity work, accessing your season and a personal action plan using the Purposeful Artist tool.

Learn to scan artwork, prep for design and create seamless repeats in Photoshop, Illustrator and Procreate

Learn how to recolour your work to create multiple pitches and 5x your effort with a few trade secret tweaks

YES! I WANT IN ON BRUSH TO BRAND

Each Module is released Weekly from 27 February

MODULE SIX

“I have an LLB, and a Master's degree in law, and this course has genuinely left me feeling more equipped to build my dream life.”

- Aniel

I didn’t wait for the big break - I painted my own way in. What began as a student side hustle with no connections, email lists or followers became a full-time studio built on grit, grace, and a commitment to my dream.

Today, I license surface pattern collections, design packaging and products for boutique brands, and teach artists how to trust themselves enough to give their dreams a chance. Whether you’re building your product line, chasing your first licensing deal or a mama sketching between nap times - I’m here to help you make art that tells a story that is unmistakably yours.

I built a career as
an artist - not overnight

purpose

just on

Hi, I'm Jess

“🧡 Jess helped me see the value of what I am doing and has given me confidence to just put my work out there." - Tam

MY LICENSING PARTNERS HAVE INCLUDED

REAL STUDENTS & REVIEWS

experiences

Real Student

The pitching module completely changed how I see opportunities. Understanding how to find the right companies made everything feel calmer and more possible.

SAM DrUMMOND,
@wildfig.designs

8 weeks ago I didn't know a thing about how licensing artworks and now I have a step by step plan to build a collection, pitch to brands and set up a contract

SALOME VESSELS,
@vessels.studio

I was able to reuse artwork I created long ago and turn it into seamless repeats - I now have a full collection nearly complete. I've wanted to do this for years.

Christina Fesl,
@rosalinadesign

Within the first week, my belief that I couldn't call myself an artist without formal education completely shifted.”

Amanda Scheepers, @valleywhisper_art

I can finally articulate what my work is about, who it’s for, and where it fits. That alone changed everything.

Caitlin Lawrenz,
@pause_paint_praise_studio

This is the kind of knowledge I’ve been searching for for years. Contracts and pitching don’t scare me anymore.

Anelda Hartung,
@HART_EN_HAND

experiences

Real Student

1/8

BELIEVING YOU BELONG,
BEFORE THE BRAND

Identity work, accessing your season and a personal action plan using the Purposeful Artist tool.

Course Modules

Overview of the

MODULE ONE

2/8

Learn to scan artwork, prep for design and create seamless pattern repeats.

FROM PAGE TO PATTERN:
DIGITISING YOUR ART 

MODULE TWO

Course Modules

Overview of the

3/8

Learn how to recolour your work to create multiple pitches and 5x your effort 

MAKE YOUR ART WORK:
RECOLOURING & REWORKING

MODULE THREE

Course Modules

Overview of the

4/8

Learn how to find your ideal brand partners and plan collections that make you a magnet for collaborations

FIND A NICHE & PLAN AN
INTENTIONAL COLLECTION

MODULE FOUR

Course Modules

Overview of the

5/8

Learn about licensing terms, pricing strategies and contract examples for professional partnerships

PITCHING, PARTNERSHIPS &
LICENSING ESSENTIALS

MODULE FIVE

Course Modules

Overview of the

6/8

Define a cohesive aesthetic, build a simple portfolio site and write warm and clear story-led copy.

TURNING YOUR STUDIO
INTO A BRAND

MODULE SIX

Course Modules

Overview of the

7/8

Create a story-led marketing plan with a clear message that attracts your people without losing your voice

SHARING YOUR BRAND
WITH HEART

MODULE SEVEN

Course Modules

Overview of the

8/8

Honouring your pace and your purpose by creating a map that protects growth and avoids burnout

SETTING GOALS &
SUSTAINABLE PRACTICES

MODULE EIGHT

Course Modules

Overview of the

“I have an LLB, and a Master's degree in law, and this course has genuinely left me feeling more equipped to build my dream life.”

- Aniel

ENROLLMENT OPEN FROM 10-26 FEBRUARY 2026

You've Got Options

9 payments:

$129

3 payments:

$349

BUY NOW

/ SINGLE PAYMENT

$990

Perfect if you prefer to move at your own pace, but still want to feel held and supported along the way.

✺ 8 video modules with worksheets & homework assignments
✺ Access to the private Kajabi course community
✺ Case studies, worksheets, guides & cheatsheets.
✺ Licensing & Collaboration contract templates
✺ Lifetime access to materials 
✺ 2 x live group Q&A sessions with access to replays

Choose TODAY which plan works best for you, so you can get past the starting line & into RESULTS!
Payment options on checkout in US Dollars or South African Rands

6 payments:

$190

NO MORE GUESSWORK, IT'S ALL HERE

A LIBRARY OF
GUIDES

To complement each module and make it easy for you to reference key knowledge from exporting files, recolouring artwork and licensing terms to writing pitch emails

Over 100
Pages OF
VALUE

“🧡 The course templates and resources were well structured and practical, which made it easy to actually implement what I was learning rather than just consuming information." - Sam

The Purposeful artist GBT

The place you become unstuck

The co-pilot you never knew you needed that allows your new belief system to start becoming your business system.

PITCHING TRACKER

Know when to plan, when to pitch & to what industry
Track brands, contacts, contracts, and timelines
See seasonal opportunities before they pass

SOCIAL MEDIA PLANNER

Build a rhythm you can keep - not one that demands constant output.

You'll know who your ideal client is, your content pillars, and be able to plan your content around them in a way that feels authentic

INCOME TRACKER

A clear picture of what your art is actually earning.

Track income streams, licensing revenue, and growth over time - in one calm, private place.

support you

support you

Tools designed to

What matters more than the number is this:
You’re not piecing things together from a dozen places.
You’re investing in knowledge you can trust.

MY Purposeful Artist GPT Tool, your new studio co-pilot

(Value = $220)

MY Private Community with weekly engagement & AccESS TO Q&A

(Value = $497)


MY EXACT PITCHES, PRICING, CONTRACT & COLLECTION PLANNING TEMPLATES

(Value = $317)

LIFETIME ACCESS TO MY “BRUSH TO BRAND” 8 MODULE COURSE 40+ Video Lessons

(Value = $2197)

04

03

02

01

Over the years, I’ve invested thousands of dollars learning from artists, agents, and industry professionals around the world, I invested in understanding what actually moves the needle.

Everything inside Brush to Brand reflects what I wish I’d had access to earlier:
clear guidance, real examples, and tools that support long-term growth.

LET's breakdown the numbers

Altogether, that’s over $4,200 in resources and support.

What is the Value Anyway?

GET IT FOR $990

Lifetime access to group calls in new cohorts (Value = $500+)
Income tracker tool, Canva website template, Brand book templates (Value = $397)
A Studio Co-pilot Prompt List (Value = $97)

MORE QUESTIONS?
POP ME A MAIL

I'm an open book

Frequently
Asked Questions

1. I don’t have much time. Work, kids, life - how do I even do this?

Same. That’s why B2B is built in small, achievable and meaningful moves. Think two/three 60-90 minute blocks a week, not eight-hour marathons. I assign tasks per module so you can experience a direct outcome from each module so the needle moves - portfolio plans, buyer list clearer, pitches sent. Busy is real. Progress can be, too.

2. I’ve done courses where the coach vanished. Will you actually be there?

Yes. In Self-paced, you get a private Kajabi Community (not Facebook), two live Q&As this cohort, replays with timestamps, and thread-based feedback on your portfolio, pitches, and collections. Can’t make a call? Pre-submit your question. You’ll still get a direct answer every Monday. 

3. Pitching makes me cringe. I don’t want to be annoying.

I don’t teach spam. Companies are overflowing with copy/paste pitches. I teach human-first connection and outreach: short notes, clean links and kind follow-ups. I'll give you templates to work with, and the beauty of it is, you'll be so invested and excited to share your story and your work that cringe won't even cross your mind.

4. Tech overwhelms me - repeats, file types, mockups.

Worksheets, screen recordings of workflows and a file-prep checklist will turn the overwhelm into ease. Stuck? Post a screenshot in the community. We’ll untangle it together.

5. I could figure it all out eventually. Do I really need this?

You probably could. The question is the cost of “eventually.”
Brush to Brand trades months of guess-and-check for a clear mindset ot market sequence, real feedback (so you know what to fix and why), and lighter mental load (scripts, checklists, community).
If you’ve got time to tinker, DIY works. If you want measurable progress in 8 weeks with no wasted effort, this is the path rooted in purpose.

6. Is Brush to Brand right for me if I’m just starting out?

If you already have an illustration skill - hand-painting or digital this is probably the best investment you could make to start building a strong, sustainable studio system. Ideally, you have some traction and are ready to take transition to becoming a profitable studio. If you’re still figuring out your basics, like how to draw, paint or use Procreate I would suggest holding off for now. Focus on building your skill, and I'll be here when you're ready!

7. What do I need for the course? What software do you teach?

One of Brush to Brand's unique features is that I cover how to create seamless patterns in Adobe Illustrator, Photoshop and Procreate. You will need a scanner if you work with hand-drawn/painted pieces. If you don't currently work with a design software, my best recommendation is Adobe Photoshop as your baseline and Adobe Illustrator if you can add it. Photoshop will cover all your bases from cleaning up art, to repeats, exporting and creating mock-ups of your designs on product.

8. I already know how to digitise & repeat my art, is this still valuable for me?

While we do cover digitising in Module Two, we also cover file organisation, creating repeat patterns, recolouring your artwork effectively and then there's the Uncover, Share and Honour sections of the B.R.U.S.H Method that put your digitised art into a system that allows your library to grow, get seen and sell. The short answer? YES!

$3 portraits at a student desk with a watercolour paint set left to my by my Gran, turned into a side-hustle. I taught myself Illustrator late at night and began taking on logos and small brand work. Those early portraits taught me how to simply start and trust my desire to carve out my own path. It set the tone for everything that followed.

A small side-hustle with a big purpose

2015-2016

WHERE I AM NOW

FINALLY MAKING $$

I FOUND MY FOOTING

THE EARLY YEARS

THE BEGINNING

FROM SIDE-HUSTLE TO INTERNATIONAL HEART-LED STUDIO

Creative design requests grew while I supplemented my income designing guidebooks for NPO's. My first nursery and wedding commissions arrived, and I felt the thrill of stepping into a creative path of my own. I sold out my first 20-person workshop and fell in love with teaching.

Wedding stationery, logo's and a sold out workshop

2017-2018

WHERE I AM NOW

FINALLY MAKING $$

I FOUND MY FOOTING

THE EARLY YEARS

THE BEGINNING

FROM SIDE-HUSTLE TO INTERNATIONAL HEART-LED STUDIO

I started building my first online course. My dad passed away unexpectedly. I finished the course through grief. In 2020, the world shut down, yet over 100 students enrolled in Watercolour Made Simple. I co-founded a stationery brand while moving cross-country.

Launching after loss & a stationery brand

2019-2020

WHERE I AM NOW

FINALLY MAKING $$

I FOUND MY FOOTING

THE EARLY YEARS

THE BEGINNING

FROM SIDE-HUSTLE TO INTERNATIONAL HEART-LED STUDIO

In 2022 I drew a line in the sand. I built a pattern library, invested in mentors, and committed to learning more about the licensing industry worldwide. Our baby girl arrived early in 2023. The night before her birth, my first non-exclusive licensing contract landed. I designed an Advent calendar during nap times, then signed with Moda Fabrics.

Nap time projects turned licensing contracts

2021-2022

WHERE I AM NOW

FINALLY MAKING $$

I FOUND MY FOOTING

THE EARLY YEARS

THE BEGINNING

FROM SIDE-HUSTLE TO INTERNATIONAL HEART-LED STUDIO

A sunlit studio, new collaborations monthly, and a redesigned website opened space to teach what truly helps: identity first, then skill, then simple systems. Brush to Brand is the small, steady path I wish I had to protect me from burnout cycles and overwhelm. This isn't just about fast-tracking success, it's about rooting rhythms in fulfilment and seeing the magic of what follows.

Motherhood, mentorship and "making it"

2024-2025

WHERE I AM NOW

FINALLY MAKING $$

I FOUND MY FOOTING

THE EARLY YEARS

THE BEGINNING

YOU CAN DO IT TOO!

FROM SIDE-HUSTLE TO INTERNATIONAL HEART-LED STUDIO