Your business is one of a kind and your visual identity should be too. With a blend of artistry and intention, I’ll craft an identity that reflects your story and elevates your brand in a way that’s both beautiful and deeply aligned.
Visual Brand Identity
YOUR BRAND SHOULD FEEL LIKE HOME
deserves a good cover
LET'S WORK TOGETHER
You are exactly where you need to be
I know you’ve been pouring heart and soul into your business. You’ve been doing all the things and now you’re ready for visuals that reflect the depth and beauty of what you’ve built. But branding can feel... overwhelming.
You want more than a logo - you want clarity, cohesion, and guided experience by someone who is going to hold you through it all. You get to be a part of the creative process without stress, this is where you are supported and seen in a way that sparks joy and excitement.
There’s enough to figure out -
let's make this the easy part
SO YoU STARTED A BUSINESS
WEEK ONE
week by week
THE PROCESS
We begin by diving deep into the heart of your brand - your goals, values, audience, and message. You'll complete a guided brand questionnaire, and from there, I’ll curate a custom mood board to define the visual language and tone we’ll build on. This stage sets the creative and strategic direction for everything that follows.
Creative Direction
WEEK TWO
Logo Concepts & Design
With your brand foundation in place, the creative exploration begins. I’ll sketch, research, and develop 2–3 distinct visual identity concepts, each aligned with your story and audience. We’ll review the options together and choose a direction that feels like “you” - ready to refine and build on.
WEEK THREE
Submarks & Design System
This is where things get really exciting. We refine your chosen concept and begin building your full visual identity - introducing colour palettes, typography, submarks, pattern elements, and optional illustrations. We bring your brand to life in full detail, ready for the world to see.
WEEK FOUR
Patterns, Icons
& Illustration
If your package includes brand patterns, custom illustrations, or icons, this is the week we bring them to life. Think playful patterns, illustrated accents, or hand-drawn touches that make your brand instantly recognisable.
WEEK five-SIX
Style Guide, Support & Handover
Everything comes together in a beautifully organised Brand Style Guide. We pop the metaphorical champagne. I’ll walk you through your guide, answer any questions, and make sure you feel confident using your new brand.
Once you're ready, we’ll lock in your booking and begin your branding journey. You can relax knowing the process is guided, thoughtful, and tailored to you.
Make it official!
no. 03
We’ll go over timelines, proposed direction and all the details to ensure you feel confident about the process. I'll be ready to answer all your questions and dream big with you.
Free Consult
no. 02
Fill out the branding questionaire to tell me all about your vision! I’ll respond within 48 hours and we’ll book a call to discuss your ideas face to face.
Inquire
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How to Book?
- Primary Logo
- Secondary Logos & Submarks
- Custom Brand Marks, Icons & Illustrations
- Three Signature Seamless Brand Patterns
- Curated Colour Palette
- Typography Suite
- Styling & Image Direction
- Social Media Canva Templates (customised to your brand)
- Visual Identity Guidebook
book now
Includes:
This package includes everything you need to build a complete, cohesive visual identity with intention and impact.
This isn't just design — it's a guided experience that brings clarity to your vision and confidence to your voice. From strategy to styling, I walk with
you through each step, crafting a brand that not only looks beautiful, but works for you.
STARTING AT $965 | R17 500
FULL IDENTITY
THE SIGNATURE BRANDING SUITE
GET IN TOUCH
- Product or Service Guidebook
- Custom Product Packaging Design
- Branded Pricing Guide
- Flodesk Email Template Design
This might look like
Each add-on piece is designed not just to look beautiful, but to work hard for your business. Whether it’s packaging that stands out on the shelf, a guidebook that educates with elegance, or emails that feel totally on-brand, these services help enhance trust, improve customer experience, and share your story with clarity and creativity.
QUOTED PER PROJECT
Add-On Offers
PACKAGING, EMAIL TEMPLATES & MORE
CLIENT PORTFOLIO & REVIEWS
Little & Co.
X
Calm, Intentional, Connected
+ kind words
LITTLE & CO.
My business would not be where it is or look like it looks if it was not for Jess. Her unbelievable creativity, market knowledge and deep desire to give you exactly what you didn’t even know you needed are what makes working with her an absolute pleasure every time.
Baby & Children’s Lifestyle STORE
Client Portfolio
It may vary from one client to another but generally 5 - 6 weeks.
How long is a branding project?
I require a 50% deposit upon project start and the remaining 50% upon completion of the project, before sending the final files. Alternatively, the project can be paid for in three instalments. 33.3% to book, 33.3% by the second week of the project and the final payment before file delivery.
What is the payment plan?
Branding Project spaces fill up pretty quickly, it's always best to book at a minimum of 1-2 months in advance or pop me a message to see what availability is like.
Do I need to book? How long is the waiting time?
To benefit from the strength and impact of an artful and dynamic brand identity that tells your story - a logo, on it's own, is not enough. My brand identity offer is deeper than aesthetics only - it’s really about speaking directly to your dream client and carving out your unique place in the market with your one-of-a-kind story. When you're ready to invest in a full identity, you know where to find me!
Do you do logo only designs?
By the time we are working on the revison sets, we would have covered enough ground together, knowing your business heart with a clear vision that this shouldn't be the case. However, there is always room for us to discuss reasons why this may be and additional time quoted for your project.
What if I need more revisions that the allocated amount?
Simon Sinek
People don’t buy what you do; they buy why you do it.
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Your ideas deserve more than just a Pinterest board collecting dust. Whether it’s a product, a brand refresh, or a story you’re ready to share with the world, I’m here to translate your vision into design that connects and inspires. Let’s move your ideas from your head to my hands and reach the hearts and homes of others.
Turn Your Vision Into Something You Can Hold
Ready to book?
