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Licensing is the quiet engine behind many sustainable art studios. It gets your work into the world, onto products, into homes, and into hearts - without the pressure to constantly create more, post more, hustle more.
No punts for going viral. No weird hacks that feel awkward. Just a sustainable system that supports you to make art and live at a pace that keeps you noticing the little things.
Your art deserves more than one Instagram post and a few fleeting "likes". Let’s build a licensing path that keeps working for you - long after the paint has dried.
But you were never meant to go viral to be valid.
There’s a more sustainable way to get your art seen, without sacrificing your peace or your pace.
Success isn't reserved for the chosen few.
It’s for the brave, and it starts with knowing where to focus your energy next.
IT'S NOT
YOUR FAULT
You’ve made the art. You’ve shown up. You’ve burned out.
Social Media thas told you more effort = more exposure.
That if you just posted more, pitched more, pushed more - it would all work out.
If you’ve been quietly wondering, “Can I really make a living with my art?” Let this class be the kind, yes.
You want someone to connect the dots - from passion to portfolio to partnerships
You’ve tried putting your work out there, but feel unsure what “licensing-ready” really means
You’re done with algorithm anxiety and want to build something that lasts
You’ll leave with a calm, clear sense of momentum and renewed excitement.
No more spirals. No more shaming your talent. Just clarity and courage to begin.
BY THE END OF THIS FREE
ART LICENSING TRAINING
YOU'LL KNOW:
A sustainable, joy-led strategy to keep making while building your dream studio
A simple visibility plan to start getting your work seen (outside of social media)
How to begin refining your existing art into a licensable collection
How to untangle the mindset blocks keeping you hidden &
overwhelmed
04
03
02
01
I didn’t wait for the big break - I painted my own way in. What began as a student side hustle with no connections, email lists or followers became a full-time studio built on grit, grace, and a commitment to my dream.
Today, I license surface pattern collections, design packaging and products for boutique brands, and teach artists how to trust themselves enough to give their dreams a chance. Whether you’re building your product line, chasing your first licensing deal or a mama sketching between nap times - I’m here to help you make art that tells a story that is unmistakably yours.
I built a career as
an artist - not overnight
purpose
just on
Hi, I'm Jess
MY LICENSING PARTNERS HAVE INCLUDED
$3 portraits at a student desk with a watercolour paint set left to my by my Gran, turned into a side-hustle. I taught myself Illustrator late at night and began taking on logos and small brand work. Those early portraits taught me how to simply start and trust my desire to carve out my own path. It set the tone for everything that followed.
A small side-hustle with a big purpose
2015-2016
WHERE I AM NOW
FINALLY MAKING $$
I FOUND MY FOOTING
THE EARLY YEARS
THE BEGINNING
FROM SIDE-HUSTLE TO INTERNATIONAL HEART-LED STUDIO
Creative design requests grew while I supplemented my income designing guidebooks for NPO's. My first nursery and wedding commissions arrived, and I felt the thrill of stepping into a creative path of my own. I sold out my first 20-person workshop and fell in love with teaching.
Wedding stationery, logo's and a sold out workshop
2017-2018
WHERE I AM NOW
FINALLY MAKING $$
I FOUND MY FOOTING
THE EARLY YEARS
THE BEGINNING
FROM SIDE-HUSTLE TO INTERNATIONAL HEART-LED STUDIO
I started building my first online course. My dad passed away unexpectedly. I finished the course through grief. In 2020, the world shut down, yet over 100 students enrolled in Watercolour Made Simple. I co-founded a stationery brand while moving cross-country.
Launching after loss & a stationery brand
2019-2020
WHERE I AM NOW
FINALLY MAKING $$
I FOUND MY FOOTING
THE EARLY YEARS
THE BEGINNING
FROM SIDE-HUSTLE TO INTERNATIONAL HEART-LED STUDIO
In 2022 I drew a line in the sand. I built a pattern library, invested in mentors, and committed to learning more about the licensing industry worldwide. Our baby girl arrived early in 2023. The night before her birth, my first non-exclusive licensing contract landed. I designed an Advent calendar during nap times, then signed with Moda Fabrics.
Nap time projects turned licensing contracts
2021-2022
WHERE I AM NOW
FINALLY MAKING $$
I FOUND MY FOOTING
THE EARLY YEARS
THE BEGINNING
FROM SIDE-HUSTLE TO INTERNATIONAL HEART-LED STUDIO
A sunlit studio, new collaborations monthly, and a redesigned website opened space to teach what truly helps: identity first, then skill, then simple systems. Brush to Brand is the small, steady path I wish I had to protect me from burnout cycles and overwhelm. This isn't just about fast-tracking success, it's about rooting rhythms in fulfilment and seeing the magic of what follows.
